Sometimes people say to me, “Josh, you create awesome designs and fun illustrations. But why should I pay for custom work? Isn’t it just eye candy?” Here’s a simple response to that question: “See video below”. It’s an excellent example of the enormous influential power that effective “fun” design has on human behavior. Imagine the stairway traffic as a metaphor for increased business? Whether you’re a start-up company looking to grow your business, or a non-profit looking to spur social change, the importance of effective, thought-out, researched design cannot be overstated!

For some reason I just got the urge to go buy a Jetta.